Strategies for writing social media content
- Write to your audience – conduct research to learn about their interests, values, needs and challenges.
- Speak like your audience – use terms that are familiar to your audience.
- Tailor your writing to each platform – example is LinkedIn if you wish to target professionals or casual for young audience in Tiktok .
- Write in your brand voice
- Use CTA
- Share or like a post
- Answer a question
- Take a quiz
- Go to a website
- Subscribe to newsletter
- Connect with you on another social media platforms
- Read another content
- Keep your posts short and simple – example of this are;
- avoid jargon
- simplified message using heading, bullets and lists
- Keep sentences and paragraphs short
- Bold important information
- Keep grammar and spelling in line to brand voice
Developing brand voice in social media
- Describe your brand’s personality
- Review current and past content
- Honesty and authenticity
- Find your tone
Importance of developing a Brand voice
- Helps you stand out on social media
- Makes your brand more recognizable
- Build customers’ trust and loyalty
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