The objective of this post is how to apply Digital Marketing Funnel in to your business campaign success. This is a simplified outline to guide you understand about Digital Marketing. As I go along, you will learn new terminology used in digital marketing and understand the concept of Digital Marketing Funnel.
Customer Persona
Representation of a group of similar people in a desirable audience. This page explain more about customer persona.
Awareness Stage
First stage in digital marketing funnel where a customer’s initial interaction with your brand or service. See the example of awareness stage.
Awareness Tactics and Strategies
To build awareness, it requires tactics and strategies. There are several ways to gain awareness to your brand by getting traffic where you can find your potential customers.
- SEO or Search Engine Optimization
- SEM or Search Engine Marketing
- Display Ads
- Social Media Marketing
- Social Media Advertising
- Video Marketing
- Influencer Marketing is paid sponsorship
- Content Marketing like blog posts, articles
Consideration Stage
In this stage, when consumer shows interest on the site, product or services. This stage is more in-depth and persuasive. To learn about consideration, view more explanation about consideration stage.
Consideration Tactics and Strategies
- Unique Selling Proposition explains why your products or services are better than the competition.
- Testimonials – A well crafted can build trust in a potential customers.
- Case studies is a more in-depth than testimonials.
- Remarketing
- Webinars
- Email Marketing
- Social Media Marketing – in this stage, customer can follow brand in social media.
Conversion Stage
In conversion stage, a potential customer makes a purchase or the process to get a potential customer to take a desired action. Make sure a customer gets a smooth buying experience. Digital marketers important job is to increase the company’s conversion rate. View more about the conversion stage.
Conversion Tactics and Strategies
- Optimize checkout process
- Add high quality photos
- Strengthen the copy
- Add live chat
- Pursue abandoned carts
- Increase website speed
- Offer a trial money back guarantee
- Experiment with A/B test
Loyalty Stage
Brand loyalty is about giving a customer reason to return. When customers become repeat customers and brand advocates. View more about the loyalty stage.
Loyalty Tactics and Strategies
- Reward programs
- Email Marketing
- Social shares
- Remarketing customers
- Encourage reviews
- Special occasion offers
- Freebies
- Amusing confirmation messages
Measuring Awareness and Consideration in Digital Funnel Marketing
Measuring Awareness
Measuring Consideration
- How often customers search for your business online
- Number of first-time visitors
- Number of pages per visitor
- How long visitors spend on a page
- Email or newsletter signup
Measuring Conversion
- Number of conversions
- Time of conversion
- Cost per conversion
- Average number of touchpoints
- Average order size
Measuring Loyalty
- Rate of repeat purchase
- Length of time between purchase
- Number of orders per customer
- Rate of account activation after sign-up
- Engagement with rewards programs
Goal in Consideration Stage
To increase the chances that a potential customer will make a purchase.
Goal in Conversion Stage
To turn potential customers into buyers
Conversion Tactics
This is important in digital marketing. See the definition of tactics.
- Accurate product description
- Smooth checkout process
- Clear returns policy
- Product-focused ads
- Clearly organized website
Loyalty Tactics
- Great experience during and after purchase
- Follow-up emails
- Rewards programs
- Social media engagement
Benefits of Digital Marketing Funnel
- Consider the buyer’s journey
- It optimize your marketing strategy
- Increase conversion rate
