In digital marketing, brand is the foundation of ones business.
Brand
Brand is how a business or organization is perceived by the public. See more explanation and example about the brand.
Brand Equity
Brand equity is how much more customers are willing to pay for the brand they know and trust over another brand that makes an identical product. The trust people have in the familiar brand adds to its overall value.
Factors that can influence a Brand
- Values
- Culture
- Design Elements
Branding and Marketing Relationship
A brand is a foundation of a successful digital marketing strategy, but digital marketing can also affect public perception of a band. A company can put many resources into a digital marketing strategy, but without a strong brand identity, they will not be memorable. A company can have great values and amazing products, but they still need marketing to build brand recognition and drive sales.
