Search Engine Optimization or SEO

A set of process designed to increase the volume, visibility and quality of traffic to a website from the search engine result. Basics of SEO that can help you rank higher are;

• Keyword research – Is the first thing you should do before making a content.
• Website structure – Find out why is it important to Plan out a Website Structure.
• Quality content – If your page contains backlink or links from a prominent websites.

Google Search Engine Process

Google search engine uses this processes to locate the most relevant content to user’s search query.

• Crawling
• Indexing
• Serving

Pre-SEO work

• Know your website or organization goals
• Know the customers
• Brainstorm content for people first
• Know your competitor well

Note: It is not advice to do keyword stuffing, it can harm your site’s ranking

Example keyword : Photography Photography in Alberta that produce best photography when you need photography service, contact us for your photography projects.

SEO Tasks

• Review website structure and contents
• Technical website development
• Content development – ensure that a website is well-organized and that it is easily crawled by search engines.
• Keyword research

SERP

Search Engine Result Pages, are the pages of all results produced when the search has been made. Business or Brand can improve their search ranking result by utilizing the basics of SEO.

SERPs Features

• Featured snippet
• Rich result
• Images – may appear when Google determine that visual content is valuable to the search.
• Videos
• Local result

SERPs Key Factors

Basically, Google search engine considers factors when ranking websites during search session.

• Meaning of the query
• Relevance of the webpages
• Quality of the content
• Usability of webpages
• Context and settings

SEM

An acronym for Search Engine Marketing. The process of generating traffic to a website through paid ads that appears on search engine results pages. Common advertising model used is called PPC or pay-per-click.

SEM Search Engine Marketing Advantages

• Reach likely customers
• Quickly appearing in the search result pages
• Learn which ads are driving sales
• Control over where you send the searchers

Steps to create a Google Ads

• Define your campaign goal
• Choose the campaign type
• Set a budget
• Choose your bidding strategy
• Select your target audience
• Create ad
• Setup conversions

Best practice when creating Ad

• Craft your messaging to focus on user needs and benefits
• Include one keyword in your ad group in headlines
• Avoid generic sales language
• Implement all ad extensions that makes sense
• Optimize landing page

Remarketing

Allows business to identify previous customers or visitors to your site and serve them paid ads on other sites and social media platforms. It encourage customer to come back by reminding them about the product left on their shopping cart. This gives the business a better chance of conversion.