a quantifiable measurement that is used to track and assess a business objective. Metrics help determine the success of marketing initiatives and campaigns.
Importance of Tracking Metrics
Tracking metrics helps digital marketers gauge how close they are to meeting goals. Metrics can reveal important information about marketing campaigns, such as the following;
Benefit in Tracking Metrics
- It help digital marketers gauge effectiveness and audience contentment while a campaign is happening.
- It also help marketers gain information and insights they can use for future campaigns.
Customer Lifetime Value
average revenue generated per customer over period of time.
Return on ad Spend (ROAS)
refers to how much revenue is generated versus the amount spent.
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