Key Performance Indicator (KPI)

Is a measurement used to gauge how successful a business is in its effort to reach a business or marketing goal.

Data

A collection of facts or information.

Data Analytics

The process of monitoring and evaluating data to gain actionable insights. A key performance indicator (KPI) is a measurement used by teams to gauge how successful a business is in its effort to reach a business or marketing goal.

Performance Marketing

is the process of using concrete information about customer behaviors to plan and refine marketing and sales strategies.

• Data pulling – Collecting data from analytics tools and gathering them in a spreadsheet or database.
• Data reporting – Organizing and summarizing data to track performance across marketing and sales efforts.
• Data analysis – The process of examining data in order to draw conclusions, make predictions and drive informed decision-making.

Benefit of Performance Marketing

• It refine marketing and sales strategies
• It determine if specific marketing goals have been achieved

Metric used to measure Marketing Performance

• Return on ad Spend (ROAS) – measures how much revenue is gained versus how much was spent.
• Customer Lifetime Value – measures the average revenue generated per customer over a certain period of time.