How Frequent to post in Social Media

Having a consistent presence on social media allows your brand to be seen and discovery by potential customers. Best time to post in social media when;

• 7:00 AM – First thing in the morning when people are catching up in their social media feed.
• 12:00 NN – When people are having a down-time during lunch.
• 5:00 PM – Just after work hours when people want to find out what they missed on the feed.

Chronological feed

For platforms with chronological feed displays the latest published content first. Posting multiple times a day gives you the opportunity to reach your target audience in different time zones.

Social media algorithms sort posts in a user’s feed based on relevancy rather than the order in which they are published.

Facebook & Instagram are algorithm-based platform

It is better to publish quality content less frequently as too many posts can result in a drop in engagement.

Consideration

• When your target audience is active online
• Your best performing posts
• Seasons and holidays
• Current events

Real-time marketing

Real-time marketing is an opportunity for companies to connect with their audiences and position their brand wherever they want in certain discussions.

Effective RTM

It can be incredibly powerful for your brand. To successfully market in real time, your content must be:

• Relevant: What is happening right now? What is most of the discussion about on social media at this very moment?
• Clever: How can you package your content in a way that shows your brand’s personality and wit?
• Fresh: If the trending topic happened Wednesday and you weren’t able to turn around a piece of content until Thursday, is it still fresh enough to get engagement?
• On-target: Is this trending topic or current event of interest to your audience?
• Attention-grabbing: What will it take for people to see your post, stop scrolling, and engage with it immediately?

RTM strategies

• Always be listening
• Use brand’s resources
• Leverage social media influencers
• Know where the conversation is happening
• Promote posts, use Social media marketing technique.

Benefits of a social media calendar

• Schedule posts in advance
• Organize content in a centralized location
• Have stakeholders review or approve posts
• Plan around events and holidays
• Avoid major mistakes

Developing a social media calendar

• Identify platforms
• Review current platforms and content
• Decide on a data track
• Make content library
• Establish workflow and review process
• Craft schedule and posts