Social Media and Mobile marketing

Any digital tool that enables users to create and share content publicly. Social media and mobile marketing go hand in hand because people are increasingly accessing social media content from their mobile devices.

in August 2021, over 91% of users worldwide accessed Facebook from their smartphones. Because of this, your social media marketing strategy should incorporate mobile marketing.

Social Media Marketing

The process of creating content for different social media platforms in order to drive engagement and promote a business or product.

Benefits of Social media marketing

• Increase brand awareness
• Target new customers
• Build stronger relationships with existing customers
• Drive traffic to website
• Generate leads
• Gain valuable insights
• Cost-effective

Five core pillars of Social Media Marketing

• Strategy
• Planning and publishing
• Listening and engagement
• Analytics and reporting
• Paid social media

Strategies

• Make campaign goals SMART
  • Hold you accountable
  • Guide your budget
  • Measure success
• What social media platform to use
  • How different platform works
  • Target audience
  • Goals
  • Company
  • Competitors
  • Resources
• Types of content to post

Planning and publishing

• Consistence presence
• Schedule posts in advance
• Timing and frequency

Listening and engagement

• Can understand what people think about the brand
• Inform marketing decisions
• Learn what content resonates best with your audience

Analytics and reporting

• Tells how campaign is performing
• Drive social media marketing strategy
• Share reports with stakeholders

Paid social media

• Control and target marketing
• Reach wider audience
• Grow brand on social media

Rule of Seven

A potential customer must see a message at least seven times before they’re ready to action

How to identify your target audience in social media

1. Compile information about your current customers
2. Assess how people engage with your brand
3. Research what social media platforms your target audience uses
4. Observe the competition

Social Media Platforms

• Social Networking
  • Facebook – is a great tool for small businesses who want to keep in touch with and share updates with their customers. It’s a great place for companies to post new products or services, sales, hours of operation, and much more. 
  • LinkedIn – is an effective social networking site for people who want to manage their professional identity and network with others. Companies (big and small) also use LinkedIn to share company updates and new projects, and even engage with and/or hire other professionals. 
• Video Sharing
  • Youtube
  • Vimeo
  • Instagram
  • Tiktok
• Photo Sharing
  • Instagram – is a photo and video sharing social networking platform. It’s a great place for businesses because it includes a feature that allows brands to post photos and link the product directly in the photo, so users can make purchases from the app.
  • Pinterest – is a useful platform for brands because unlike Instagram, brands can link directly to websites or external landing pages in the captions and replies. Users can save these posts, known as “boards.”
• Microblogging
  • Twitter – is a useful platform to optimize engagement and interaction with users. Users can use the search function to find tweets on anything they might want to discuss.
  • Reddit

Common social media content buckets

• Entertaining – appeals to audience who are on the platform to enjoy themselves.
  • Viral videos
  • Jokes
  • Meme
• Educational – builds trust in your brand and positions you as an industry leader with information and wisdom to share.
• Inspiring – makes your brand seem more authentic and reinforces message, values and vision.
• Conversational – encourages your audience to engage with you.
• Promotional – talks about product or services with the intent of marketing to current customers and drawing in new followers.

Social media content formats

• Videos
• Images
• Written posts
• Stories in GIF format
• Live videos

• a wide reach
• high engagement
• increased conversions.

Mobile marketing

a digital marketing strategy aimed at reaching your target audience on their smartphones, tablets, and other mobile devices. Mobile marketing can reach users through many channels, including websites, email, and social media.

Mobile marketing on social media offers the following benefits:

• High engagement
• Wide reach
• Increased conversion rates
• Effective user targeting
• Opportunities to make personal connections with customers
• Quick customer response time
• Access to user-generated content
• Easy-to-track results

Mobile social media marketing tips

No matter where you are, marketing in social media through mobile is the most accessible way to perform this task. Some tips you can use in your social media marketing strategy:

• Create mobile-friendly posts
• Integrate video
• Ask customers to check in
• Encourage user-generated content UGC
• Leverage influencer marketing