Is a useful platform for connecting and developing relationships with your audience.
Strategies to increase your followers on Twitter
- Engage with your audience often
- Tweet frequently
- Use hashtag
- Include visuals
- Write a creative bio
- Promote your social media accounts through other channels
Influencer marketing
When a brand collaborates with an online influencer to market its products or services.
Different types of influencers
Influencers span all industries and subject matters. There are influencers in the beauty, art and design, food, and home organization spaces, and many others. Today, anyone can be an influencer—all it takes is having a large and/or engaged social media following.
The influencer’s number of followers determines their category:
- Nano-influencers: 10,000 followers or fewer
- Micro-influencers: between 10,000 and 100,000 followers
- Macro-influencers: between 100,000 and 1 million followers
- Mega-influencers: 1 million or more followers
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