Understanding Organic vs Paid social media

This post will help you understand the difference between organic vs paid social media. You will be able to learn how organic will benefit your campaign without having to pay but it will require some extra work and time for this to accomplish, while paid social media produces fast result in exchange to some payment.

Both organic and paid media help you:

• Boost organic content
• Gain customers and followers
• Promote your brand
• Conduct audience research

Advantage of paid social media compare to organic

• Target specific audience
• Driving conversion
• Raising brand awareness

Benefits of paid social media

It allows you to place ads in a prominent position in audience feeds.

• Increase brand awareness
• It can reach your audience quicker
• You can target your most relevant customers
• You can increase your remarketing capabilities

• Target ads to lookalike audiences
• Optimize ads with A/B testing
• Remarketing ads on social media

Setting up and strategy

1. Define your objective
2. Determine who your audience would be
3. Choose the platform
4. Define your campaign length
5. Set your campaign budget
6. Develop and upload creatives
7. Launch your campaign

Remarketing paid social media best practices

• Personalize your ads
• Remarketing to past purchasers
• Limit the frequency of your ads
• Untag visitors who have purchased

Paid social budget components

• Ad spend
• Paid social tools
  • Social media management software CMMS
  • Social listening and analytics software
  • Photo and video editing programs
  • Stock photography and video subscriptions
  • Influencer marketing platform
• Content creation needs
  • Photography
  • Graphic design
  • Video development
  • Copywriting
• Management tasks
  • Strategy
  • Content planning and publishing
  • Social listening
  • Engagement
  • Analytics and reporting