Display Ads Graphic-based advertising format placed on websites or apps such as photos, videos or text. Types of Google Display ads Responsive […]
Learning Google Search Console
It provides information on a range on different website metrics and reports. A tool that helps you better understand how your website […]
Website Structure
Website structure falls under Technical SEO. A website should be easy to use and navigate. Plan out a Website Structure Tips: Website […]
Google Analytics 4 (GA4)
This study guide works best when working side-by-side with an actual Google Analytics GA4 account. This will serve as a guide as […]
Metric
a quantifiable measurement that is used to track and assess a business objective. Metrics help determine the success of marketing initiatives and […]
Key Performance Indicator (KPI)
Is a measurement used to gauge how successful a business is in its effort to reach a business or marketing goal. Data […]
GA4 vs Google Analytics 360
GA4 or Google Analytics 4 Universal Analytics predecessor. Google Analytics 360 Analytics 360 is the paid enterprise version of Google Analytics. Higher […]
Universal Analytics vs Google Analytics 4 or GA4
Features available for both are; Universal Analytics UA properties is the past, it is a web-only Analytics property type. Separate property type […]
Search Engine Optimization or SEO
A set of process designed to increase the volume, visibility and quality of traffic to a website from the search engine result. […]
Digital Media
To be successful online marketing campaign, brand uses combination of media. To be successful on your online marketing campaign, brand uses combination […]
