{"id":1035,"date":"2023-05-24T19:28:02","date_gmt":"2023-05-24T19:28:02","guid":{"rendered":"https:\/\/incogneato.ca\/?p=1035"},"modified":"2023-05-25T05:34:11","modified_gmt":"2023-05-25T05:34:11","slug":"how-frequent-to-post-in-social-media","status":"publish","type":"post","link":"https:\/\/incogneato.ca\/index.php\/2023\/05\/24\/how-frequent-to-post-in-social-media\/kxp850\/","title":{"rendered":"How Frequent to post in Social Media"},"content":{"rendered":"\n<p>Having a consistent presence on social media allows your brand to be seen and discovery by potential customers. Best time to post in social media when;<\/p>\n\n\n\n<ul>\n<li>7:00 AM &#8211; First thing in the morning when people are catching up in their social media feed.<\/li>\n\n\n\n<li>12:00 NN &#8211; When people are having a down-time during lunch.<\/li>\n\n\n\n<li>5:00 PM &#8211; Just after work hours when people want to find out what they missed on the feed.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Chronological feed<\/h2>\n\n\n\n<p>For platforms with chronological feed displays the latest published content first. Posting multiple times a day gives you the opportunity to reach your target audience in different time zones.<\/p>\n\n\n\n<p><a href=\"https:\/\/incogneato.ca\/index.php\/2023\/04\/26\/most-common-terms-used-in-digital-marketing#social-media-algorithm\">Social media algorithms<\/a> sort posts in a user\u2019s feed based on relevancy rather than the order in which they are published.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-cool-to-warm-spectrum-gradient-background has-text-color has-background\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Facebook &amp; Instagram are algorithm-based platform<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">It is better to publish quality content less frequently as too many posts can result in a drop in engagement.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Consideration<\/h2>\n\n\n\n<ul>\n<li>When your target audience is active online<\/li>\n\n\n\n<li>Your best performing posts<\/li>\n\n\n\n<li>Seasons and holidays<\/li>\n\n\n\n<li>Current events<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Real-time marketing<\/h2>\n\n\n\n<p><a href=\"https:\/\/incogneato.ca\/index.php\/2023\/04\/26\/most-common-terms-used-in-digital-marketing#real-time-marketing\">Real-time marketing<\/a> is an opportunity for companies to connect with their audiences and position their brand wherever they want in certain discussions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Effective RTM<\/h3>\n\n\n\n<p>It can be incredibly powerful for your brand. To successfully market in real time, your content must be:<\/p>\n\n\n\n<ul>\n<li><strong>Relevant: <\/strong>What is happening right now? What is most of the discussion about on social media at this very moment?<\/li>\n\n\n\n<li><strong>Clever: <\/strong>How can you package your content in a way that shows your brand\u2019s personality and wit?<\/li>\n\n\n\n<li><strong>Fresh: <\/strong>If the trending topic happened Wednesday and you weren\u2019t able to turn around a piece of content until Thursday, is it still fresh enough to get engagement?<\/li>\n\n\n\n<li><strong>On-target: <\/strong>Is this trending topic or current event of interest to your audience?<\/li>\n\n\n\n<li><strong>Attention-grabbing: <\/strong>What will it take for people to see your post, stop scrolling, and engage with it immediately?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">RTM strategies<\/h3>\n\n\n\n<ul>\n<li>Always be listening<\/li>\n\n\n\n<li>Use brand&#8217;s resources<\/li>\n\n\n\n<li>Leverage social media influencers<\/li>\n\n\n\n<li>Know where the conversation is happening<\/li>\n\n\n\n<li>Promote posts, use <a href=\"https:\/\/incogneato.ca\/index.php\/2023\/04\/26\/most-common-terms-used-in-digital-marketing#smm\">Social media marketing<\/a> technique.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Benefits of a social media calendar<\/h3>\n\n\n\n<ul>\n<li>Schedule posts in advance<\/li>\n\n\n\n<li>Organize content in a centralized location<\/li>\n\n\n\n<li>Have stakeholders review or approve posts<\/li>\n\n\n\n<li>Plan around events and holidays<\/li>\n\n\n\n<li>Avoid major mistakes<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Developing a social media calendar<\/h3>\n\n\n\n<ul>\n<li>Identify platforms<\/li>\n\n\n\n<li>Review current platforms and content<\/li>\n\n\n\n<li>Decide on a data track<\/li>\n\n\n\n<li>Make content library<\/li>\n\n\n\n<li>Establish workflow and review process<\/li>\n\n\n\n<li>Craft schedule and posts<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><\/td><td><\/td><\/tr><tr><td><\/td><td><\/td><td><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Having a consistent presence on social media allows your brand to be seen and discovery by potential customers. Best time to post [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[29],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Frequent to post in Social Media - incogneato<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/incogneato.ca\/index.php\/2023\/05\/24\/how-frequent-to-post-in-social-media\/kxp850\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Frequent to post in Social Media - incogneato\" \/>\n<meta property=\"og:description\" content=\"Having a consistent presence on social media allows your brand to be seen and discovery by potential customers. 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