{"id":1054,"date":"2023-05-25T07:08:54","date_gmt":"2023-05-25T07:08:54","guid":{"rendered":"https:\/\/incogneato.ca\/?p=1054"},"modified":"2023-05-26T06:49:48","modified_gmt":"2023-05-26T06:49:48","slug":"social-listening","status":"publish","type":"post","link":"https:\/\/incogneato.ca\/index.php\/2023\/05\/25\/social-listening\/kxp850\/","title":{"rendered":"Social Listening"},"content":{"rendered":"\n<p>Tracking and analyzing conversation and trends related to brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Two-step process of Social Listening<\/h2>\n\n\n\n<ul>\n<li>Monitor social media platforms for mentions of the brand and any related keywords<\/li>\n\n\n\n<li>Analyze the information and plan actions based on information collected<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Social listening benefits<\/h3>\n\n\n\n<ul>\n<li>Understand sentiment around your brand<\/li>\n\n\n\n<li>Engage with customers<\/li>\n\n\n\n<li>Address negative sentiment<\/li>\n\n\n\n<li>Analyze the competition<\/li>\n\n\n\n<li>Increase customer acquisition<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Keywords for social listening<\/h2>\n\n\n\n<p>can help a company find conversations about their brand online.<\/p>\n\n\n\n<ul>\n<li>Brand and product names<\/li>\n\n\n\n<li>Slogans<\/li>\n\n\n\n<li>Names of key people in the company<\/li>\n\n\n\n<li>Industry buzzwords<\/li>\n\n\n\n<li><a href=\"https:\/\/incogneato.ca\/index.php\/2023\/04\/26\/most-common-terms-used-in-digital-marketing#hashtag\">Hashtag<\/a> related to the brand<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How to do social listening<\/h2>\n\n\n\n<ol>\n<li>Identify keywords<\/li>\n\n\n\n<li>Locate where people are talking about you<\/li>\n\n\n\n<li>Find out what people are saying<\/li>\n\n\n\n<li>Assess your competition<\/li>\n\n\n\n<li>Learn what&#8217;s happening in your industry<\/li>\n\n\n\n<li>Use a social listening tool<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Best practice to engage with customers in social media<\/h2>\n\n\n\n<ul>\n<li>Respond to comments and mentions<\/li>\n\n\n\n<li>Provide excellent customer service<\/li>\n\n\n\n<li>Respond to customer quickly<\/li>\n\n\n\n<li>Develop an authentic personal voice<\/li>\n\n\n\n<li>Know your audience<\/li>\n\n\n\n<li>Create valuable content<\/li>\n\n\n\n<li>Get creative;\n<ul>\n<li>contests<\/li>\n\n\n\n<li>polls<\/li>\n\n\n\n<li>quizzes<\/li>\n\n\n\n<li>asking questions<\/li>\n\n\n\n<li>spotlight customers customers<\/li>\n\n\n\n<li>Elicit user-generated content<\/li>\n\n\n\n<li>coupons and discounts<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Tracking and analyzing conversation and trends related to brand. Two-step process of Social Listening Social listening benefits Keywords for social listening can [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[29],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Listening - incogneato<\/title>\n<meta name=\"description\" content=\"Discover effective practices, strategies and tools to connect with your audience in social media by conducting an effective social listening.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/incogneato.ca\/index.php\/2023\/05\/25\/social-listening\/kxp850\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Listening - 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