{"id":424,"date":"2023-05-04T19:58:12","date_gmt":"2023-05-04T19:58:12","guid":{"rendered":"https:\/\/incogneato.ca\/?p=424"},"modified":"2023-05-23T20:54:20","modified_gmt":"2023-05-23T20:54:20","slug":"search-engine-optimization-seo","status":"publish","type":"post","link":"https:\/\/incogneato.ca\/index.php\/2023\/05\/04\/search-engine-optimization-seo\/kxp850\/","title":{"rendered":"Search Engine Optimization or SEO"},"content":{"rendered":"\n<p>A set of process designed to increase the volume, visibility and quality of traffic to a website from the search engine result. Basics of SEO that can help you rank higher are;<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/incogneato.ca\/index.php\/2023\/04\/26\/most-common-terms-used-in-digital-marketing\/#keyword-research\"><strong>Keyword research<\/strong><\/a> &#8211; Is the first thing you should do before making a content.<\/li>\n\n\n\n<li><a href=\"https:\/\/incogneato.ca\/index.php\/2023\/04\/26\/most-common-terms-used-in-digital-marketing\/#website-structure\"><strong>Website structure<\/strong><\/a> &#8211; Find out why is it important to Plan out a Website Structure.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/incogneato.ca\/index.php\/2023\/04\/26\/most-common-terms-used-in-digital-marketing\/#quality-content\">Quality content<\/a><\/strong> &#8211; If your page contains backlink or links from a prominent websites.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Google Search Engine Process<\/h2>\n\n\n\n<p>Google search engine uses this processes to locate the most relevant content to user&#8217;s search query.<\/p>\n\n\n\n<ul>\n<li><strong><a href=\"https:\/\/incogneato.ca\/index.php\/2023\/04\/26\/most-common-terms-used-in-digital-marketing\/#crawling\">Crawling<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/incogneato.ca\/index.php\/2023\/04\/26\/most-common-terms-used-in-digital-marketing\/#indexing\"><strong>Indexing<\/strong><\/a><\/li>\n\n\n\n<li>Serving<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Pre-SEO work<\/h2>\n\n\n\n<ul>\n<li>Know your website or organization goals<\/li>\n\n\n\n<li>Know the customers<\/li>\n\n\n\n<li>Brainstorm content for people first<\/li>\n\n\n\n<li>Know your competitor well<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-pale-ocean-gradient-background has-background\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><em><strong>Note<\/strong>: It is not advice to do <a href=\"https:\/\/incogneato.ca\/index.php\/2023\/04\/26\/most-common-terms-used-in-digital-marketing\/#keyword-stuffing\">keyword stuffing<\/a>, it can harm your site&#8217;s ranking<\/em><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Example keyword : <strong>Photography<\/strong><br><strong>Photography<\/strong> in Alberta that produce best <strong>photography<\/strong> when you need <strong>photography<\/strong> service, contact us for your <strong>photography<\/strong> projects.<br><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">SEO Tasks<\/h2>\n\n\n\n<ul>\n<li>Review website structure and contents<\/li>\n\n\n\n<li>Technical website development<\/li>\n\n\n\n<li><strong>Content development<\/strong> &#8211; ensure that a website is well-organized and that it is easily crawled by search engines.<\/li>\n\n\n\n<li>Keyword research<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">SERP<\/h2>\n\n\n\n<p><a href=\"https:\/\/incogneato.ca\/index.php\/2023\/04\/26\/most-common-terms-used-in-digital-marketing\/#serp\">Search Engine Result Pages<\/a>, are the pages of all results produced when the search has been made. Business or <a href=\"https:\/\/incogneato.ca\/index.php\/2023\/04\/26\/most-common-terms-used-in-digital-marketing\/#brand\">Brand<\/a> can improve their search ranking result by utilizing the basics of <a href=\"https:\/\/incogneato.ca\/index.php\/2023\/04\/26\/most-common-terms-used-in-digital-marketing\/#seo\">SEO<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SERPs Features<\/h3>\n\n\n\n<ul>\n<li><strong><a href=\"https:\/\/incogneato.ca\/index.php\/2023\/04\/26\/most-common-terms-used-in-digital-marketing#featured-snippet\">Featured snippet<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/incogneato.ca\/index.php\/2023\/04\/26\/most-common-terms-used-in-digital-marketing#rich-result\"><strong>Rich result<\/strong><\/a> <\/li>\n\n\n\n<li>Images &#8211; may appear when Google determine that visual content is valuable to the search.<\/li>\n\n\n\n<li>Videos<\/li>\n\n\n\n<li>Local result<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">SERPs Key Factors<\/h3>\n\n\n\n<p>Basically, Google search engine considers factors when ranking websites during search session.<\/p>\n\n\n\n<ul>\n<li>Meaning of the <a href=\"https:\/\/incogneato.ca\/index.php\/2023\/04\/26\/most-common-terms-used-in-digital-marketing\/#query\">query<\/a><\/li>\n\n\n\n<li>Relevance of the webpages<\/li>\n\n\n\n<li>Quality of the content<\/li>\n\n\n\n<li>Usability of webpages<\/li>\n\n\n\n<li>Context and settings<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">SEM<\/h2>\n\n\n\n<p>An acronym for Search Engine Marketing. The process of generating traffic to a website through paid ads that appears on search engine results pages. Common advertising model used is called PPC or <a href=\"https:\/\/incogneato.ca\/index.php\/2023\/04\/26\/most-common-terms-used-in-digital-marketing#ppc\">pay-per-click<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SEM Search Engine Marketing Advantages<\/h3>\n\n\n\n<ul>\n<li>Reach likely customers<\/li>\n\n\n\n<li>Quickly appearing in the search result pages<\/li>\n\n\n\n<li>Learn which ads are driving sales<\/li>\n\n\n\n<li>Control over where you send the searchers<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Steps to create a Google Ads<\/h4>\n\n\n\n<ul>\n<li>Define your campaign goal<\/li>\n\n\n\n<li>Choose the campaign type<\/li>\n\n\n\n<li>Set a budget<\/li>\n\n\n\n<li>Choose your bidding strategy<\/li>\n\n\n\n<li>Select your target audience<\/li>\n\n\n\n<li>Create ad<\/li>\n\n\n\n<li>Setup conversions<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Best practice when creating Ad<\/h3>\n\n\n\n<ul>\n<li>Craft your messaging to focus on user needs and benefits<\/li>\n\n\n\n<li>Include one keyword in your ad group in headlines<\/li>\n\n\n\n<li>Avoid generic sales language<\/li>\n\n\n\n<li>Implement all ad extensions that makes sense<\/li>\n\n\n\n<li>Optimize landing page<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Remarketing<\/h2>\n\n\n\n<p>Allows business to identify previous customers or visitors to your site and serve them paid ads on other sites and social media platforms. It encourage customer to come back by reminding them about the product left on their shopping cart. This gives the business a better chance of conversion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A set of process designed to increase the volume, visibility and quality of traffic to a website from the search engine result. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[22],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Search Engine Optimization or SEO - incogneato<\/title>\n<meta name=\"description\" content=\"This post will provide you the most basic understanding about Search Engine Optimization. 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