{"id":475,"date":"2023-05-09T17:01:54","date_gmt":"2023-05-09T17:01:54","guid":{"rendered":"https:\/\/incogneato.ca\/?p=475"},"modified":"2023-05-10T16:13:09","modified_gmt":"2023-05-10T16:13:09","slug":"key-performance-indicator-kpi","status":"publish","type":"post","link":"https:\/\/incogneato.ca\/index.php\/2023\/05\/09\/key-performance-indicator-kpi\/kxp850\/","title":{"rendered":"Key Performance Indicator (KPI)"},"content":{"rendered":"\n<p>Is a measurement used to gauge how successful a business is in its effort to reach a business or marketing goal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Data<\/h2>\n\n\n\n<p>A collection of facts or information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Data Analytics<\/h3>\n\n\n\n<p>The process of monitoring and evaluating data to gain actionable insights. A key performance indicator (KPI) is a measurement used by teams to gauge how successful a business is in its effort to reach a business or marketing goal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"performance-marketing\">Performance Marketing<\/h2>\n\n\n\n<p>is the process of using concrete information about customer behaviors to plan and refine marketing and sales strategies.<\/p>\n\n\n\n<ul>\n<li><strong>Data pulling<\/strong> &#8211; Collecting data from analytics tools and gathering them in a spreadsheet or database.<\/li>\n\n\n\n<li><strong>Data reporting<\/strong> &#8211; Organizing and summarizing data to track performance across marketing and sales efforts.<\/li>\n\n\n\n<li><strong>Data analysis<\/strong> &#8211; The process of examining data in order to draw conclusions, make predictions and drive informed decision-making.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Benefit of Performance Marketing<\/h3>\n\n\n\n<ul>\n<li>It refine marketing and sales strategies<\/li>\n\n\n\n<li>It determine if specific marketing goals have been achieved<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Metric used to measure Marketing Performance<\/h2>\n\n\n\n<ul>\n<li><strong>Return on ad Spend (ROAS)<\/strong> &#8211; measures how much revenue is gained versus how much was spent.<\/li>\n\n\n\n<li><strong>Customer Lifetime Value<\/strong> &#8211; measures the average revenue generated per customer over a certain period of time.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Is a measurement used to gauge how successful a business is in its effort to reach a business or marketing goal. Data [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23],"tags":[24],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Key Performance Indicator (KPI) - incogneato<\/title>\n<meta name=\"description\" content=\"Lists of all Key Performance Indicator or KPI used in Digital Marketing to help marketer to understand metrics to help them improve campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/incogneato.ca\/index.php\/2023\/05\/09\/key-performance-indicator-kpi\/kxp850\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Key Performance Indicator (KPI) - incogneato\" \/>\n<meta property=\"og:description\" content=\"Lists of all Key Performance Indicator or KPI used in Digital Marketing to help marketer to understand metrics to help them improve campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/incogneato.ca\/index.php\/2023\/05\/09\/key-performance-indicator-kpi\/kxp850\/\" \/>\n<meta property=\"og:site_name\" content=\"incogneato\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-09T17:01:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-10T16:13:09+00:00\" \/>\n<meta name=\"author\" content=\"Knowledge Power\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Knowledge Power\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/incogneato.ca\/index.php\/2023\/05\/09\/key-performance-indicator-kpi\/kxp850\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/incogneato.ca\/index.php\/2023\/05\/09\/key-performance-indicator-kpi\/kxp850\/\"},\"author\":{\"name\":\"Knowledge Power\",\"@id\":\"https:\/\/incogneato.ca\/#\/schema\/person\/9188f828e43d6729f8af17a40f3173df\"},\"headline\":\"Key Performance Indicator (KPI)\",\"datePublished\":\"2023-05-09T17:01:54+00:00\",\"dateModified\":\"2023-05-10T16:13:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/incogneato.ca\/index.php\/2023\/05\/09\/key-performance-indicator-kpi\/kxp850\/\"},\"wordCount\":202,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/incogneato.ca\/#organization\"},\"keywords\":[\"KPI meaning\"],\"articleSection\":[\"Data Analysis\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/incogneato.ca\/index.php\/2023\/05\/09\/key-performance-indicator-kpi\/kxp850\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/incogneato.ca\/index.php\/2023\/05\/09\/key-performance-indicator-kpi\/kxp850\/\",\"url\":\"https:\/\/incogneato.ca\/index.php\/2023\/05\/09\/key-performance-indicator-kpi\/kxp850\/\",\"name\":\"Key Performance Indicator (KPI) - incogneato\",\"isPartOf\":{\"@id\":\"https:\/\/incogneato.ca\/#website\"},\"datePublished\":\"2023-05-09T17:01:54+00:00\",\"dateModified\":\"2023-05-10T16:13:09+00:00\",\"description\":\"Lists of all Key Performance Indicator or KPI used in Digital Marketing to help marketer to understand metrics to help them improve campaign.\",\"breadcrumb\":{\"@id\":\"https:\/\/incogneato.ca\/index.php\/2023\/05\/09\/key-performance-indicator-kpi\/kxp850\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/incogneato.ca\/index.php\/2023\/05\/09\/key-performance-indicator-kpi\/kxp850\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/incogneato.ca\/index.php\/2023\/05\/09\/key-performance-indicator-kpi\/kxp850\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/incogneato.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Key Performance Indicator (KPI)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/incogneato.ca\/#website\",\"url\":\"https:\/\/incogneato.ca\/\",\"name\":\"incogneato\",\"description\":\"Where information and tools belongs to people.\",\"publisher\":{\"@id\":\"https:\/\/incogneato.ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/incogneato.ca\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/incogneato.ca\/#organization\",\"name\":\"incogneato\",\"url\":\"https:\/\/incogneato.ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/incogneato.ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/incogneato.ca\/wp-content\/uploads\/2023\/03\/cropped-cropped-1Artboard-1.png\",\"contentUrl\":\"https:\/\/incogneato.ca\/wp-content\/uploads\/2023\/03\/cropped-cropped-1Artboard-1.png\",\"width\":512,\"height\":512,\"caption\":\"incogneato\"},\"image\":{\"@id\":\"https:\/\/incogneato.ca\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/incogneato.ca\/#\/schema\/person\/9188f828e43d6729f8af17a40f3173df\",\"name\":\"Knowledge Power\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/incogneato.ca\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/50c13d4f3063114add60c70bfd90d114?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/50c13d4f3063114add60c70bfd90d114?s=96&d=mm&r=g\",\"caption\":\"Knowledge Power\"},\"url\":\"https:\/\/incogneato.ca\/index.php\/author\/kxp850\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Key Performance Indicator (KPI) - incogneato","description":"Lists of all Key Performance Indicator or KPI used in Digital Marketing to help marketer to understand metrics to help them improve campaign.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/incogneato.ca\/index.php\/2023\/05\/09\/key-performance-indicator-kpi\/kxp850\/","og_locale":"en_US","og_type":"article","og_title":"Key Performance Indicator (KPI) - incogneato","og_description":"Lists of all Key Performance Indicator or KPI used in Digital Marketing to help marketer to understand metrics to help them improve campaign.","og_url":"https:\/\/incogneato.ca\/index.php\/2023\/05\/09\/key-performance-indicator-kpi\/kxp850\/","og_site_name":"incogneato","article_published_time":"2023-05-09T17:01:54+00:00","article_modified_time":"2023-05-10T16:13:09+00:00","author":"Knowledge Power","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Knowledge Power","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/incogneato.ca\/index.php\/2023\/05\/09\/key-performance-indicator-kpi\/kxp850\/#article","isPartOf":{"@id":"https:\/\/incogneato.ca\/index.php\/2023\/05\/09\/key-performance-indicator-kpi\/kxp850\/"},"author":{"name":"Knowledge Power","@id":"https:\/\/incogneato.ca\/#\/schema\/person\/9188f828e43d6729f8af17a40f3173df"},"headline":"Key Performance Indicator (KPI)","datePublished":"2023-05-09T17:01:54+00:00","dateModified":"2023-05-10T16:13:09+00:00","mainEntityOfPage":{"@id":"https:\/\/incogneato.ca\/index.php\/2023\/05\/09\/key-performance-indicator-kpi\/kxp850\/"},"wordCount":202,"commentCount":0,"publisher":{"@id":"https:\/\/incogneato.ca\/#organization"},"keywords":["KPI meaning"],"articleSection":["Data Analysis"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/incogneato.ca\/index.php\/2023\/05\/09\/key-performance-indicator-kpi\/kxp850\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/incogneato.ca\/index.php\/2023\/05\/09\/key-performance-indicator-kpi\/kxp850\/","url":"https:\/\/incogneato.ca\/index.php\/2023\/05\/09\/key-performance-indicator-kpi\/kxp850\/","name":"Key Performance Indicator (KPI) - incogneato","isPartOf":{"@id":"https:\/\/incogneato.ca\/#website"},"datePublished":"2023-05-09T17:01:54+00:00","dateModified":"2023-05-10T16:13:09+00:00","description":"Lists of all Key Performance Indicator or KPI used in Digital Marketing to help marketer to understand metrics to help them improve campaign.","breadcrumb":{"@id":"https:\/\/incogneato.ca\/index.php\/2023\/05\/09\/key-performance-indicator-kpi\/kxp850\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/incogneato.ca\/index.php\/2023\/05\/09\/key-performance-indicator-kpi\/kxp850\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/incogneato.ca\/index.php\/2023\/05\/09\/key-performance-indicator-kpi\/kxp850\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/incogneato.ca\/"},{"@type":"ListItem","position":2,"name":"Key Performance Indicator (KPI)"}]},{"@type":"WebSite","@id":"https:\/\/incogneato.ca\/#website","url":"https:\/\/incogneato.ca\/","name":"incogneato","description":"Where information and tools belongs to people.","publisher":{"@id":"https:\/\/incogneato.ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/incogneato.ca\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/incogneato.ca\/#organization","name":"incogneato","url":"https:\/\/incogneato.ca\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/incogneato.ca\/#\/schema\/logo\/image\/","url":"https:\/\/incogneato.ca\/wp-content\/uploads\/2023\/03\/cropped-cropped-1Artboard-1.png","contentUrl":"https:\/\/incogneato.ca\/wp-content\/uploads\/2023\/03\/cropped-cropped-1Artboard-1.png","width":512,"height":512,"caption":"incogneato"},"image":{"@id":"https:\/\/incogneato.ca\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/incogneato.ca\/#\/schema\/person\/9188f828e43d6729f8af17a40f3173df","name":"Knowledge Power","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/incogneato.ca\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/50c13d4f3063114add60c70bfd90d114?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/50c13d4f3063114add60c70bfd90d114?s=96&d=mm&r=g","caption":"Knowledge Power"},"url":"https:\/\/incogneato.ca\/index.php\/author\/kxp850\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/incogneato.ca\/index.php\/wp-json\/wp\/v2\/posts\/475"}],"collection":[{"href":"https:\/\/incogneato.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incogneato.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incogneato.ca\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/incogneato.ca\/index.php\/wp-json\/wp\/v2\/comments?post=475"}],"version-history":[{"count":6,"href":"https:\/\/incogneato.ca\/index.php\/wp-json\/wp\/v2\/posts\/475\/revisions"}],"predecessor-version":[{"id":500,"href":"https:\/\/incogneato.ca\/index.php\/wp-json\/wp\/v2\/posts\/475\/revisions\/500"}],"wp:attachment":[{"href":"https:\/\/incogneato.ca\/index.php\/wp-json\/wp\/v2\/media?parent=475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incogneato.ca\/index.php\/wp-json\/wp\/v2\/categories?post=475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incogneato.ca\/index.php\/wp-json\/wp\/v2\/tags?post=475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}