{"id":792,"date":"2023-05-13T19:33:47","date_gmt":"2023-05-13T19:33:47","guid":{"rendered":"https:\/\/incogneato.ca\/?p=792"},"modified":"2023-05-16T04:40:04","modified_gmt":"2023-05-16T04:40:04","slug":"website-design-and-structure","status":"publish","type":"post","link":"https:\/\/incogneato.ca\/index.php\/2023\/05\/13\/website-design-and-structure\/kxp850\/","title":{"rendered":"Website Structure"},"content":{"rendered":"\n<p>Website structure falls under Technical SEO. A website should be easy to use and navigate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plan out a Website Structure<\/h2>\n\n\n\n<ul>\n<li>Assists the search engine crawlers using <a href=\"https:\/\/incogneato.ca\/index.php\/2023\/04\/26\/most-common-terms-used-in-digital-marketing\/#sitemap\">sitemap<\/a><\/li>\n\n\n\n<li>Create consistent and readable <a href=\"https:\/\/incogneato.ca\/index.php\/2023\/04\/26\/most-common-terms-used-in-digital-marketing\/#url\">URL<\/a> structure<\/li>\n\n\n\n<li>Improve user experience<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Tips:<\/strong><\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><strong>Website Structure and Navigation<\/strong><\/figcaption><\/figure>\n\n\n\n<ul>\n<li>Use <a href=\"https:\/\/incogneato.ca\/index.php\/2023\/04\/26\/most-common-terms-used-in-digital-marketing\/#https\">https<\/a>:\/\/ when possible<\/li>\n\n\n\n<li>Create navigational page for users<\/li>\n\n\n\n<li>Show useful <a href=\"https:\/\/incogneato.ca\/index.php\/2023\/04\/26\/most-common-terms-used-in-digital-marketing\/#404-page\">404 pages<\/a><\/li>\n\n\n\n<li>Make website navigation crawler friendly<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Structured data for web developers\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/hUHjeDylhE8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Structured Data<\/figcaption><\/figure>\n\n\n\n<p>Google will crawl your content if has structured data. Here are some free tools you can use to help you on <a href=\"https:\/\/incogneato.ca\/index.php\/2023\/04\/26\/most-common-terms-used-in-digital-marketing#structured-data-markup\">structured data markup<\/a>. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/validator.schema.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Validate with Schema.org<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/technicalseo.com\/tools\/schema-markup-generator\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Schema Markup Generator<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Webpage Title Element<\/h2>\n\n\n\n<p>Provides both user and search engines with a page&#8217;s topic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Page Title Recommendations<\/h3>\n\n\n\n<ul>\n<li>Accurately describe the topic of the page&#8217;s content &#8211; Avoid default text like Untitled or New page 1.<\/li>\n\n\n\n<li>Ensure every page has unique title element.<\/li>\n\n\n\n<li>Make title brief but descriptive.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Meta Description<\/h2>\n\n\n\n<p>Provides the search engines a summary of what the page is about.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Meta Description Recommendation<\/h3>\n\n\n\n<ul>\n<li>Add description to every page to get a better chance to be in <a href=\"https:\/\/incogneato.ca\/index.php\/2023\/04\/26\/most-common-terms-used-in-digital-marketing#featured-snippet\">featured snippet<\/a>.<\/li>\n\n\n\n<li>Summarize the page content accurately<\/li>\n\n\n\n<li>Use unique descriptions for each page<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Website Optimization recommendations<\/h2>\n\n\n\n<ol>\n<li>Make the website useful and interesting<\/li>\n\n\n\n<li>Give the visitors what they want<\/li>\n\n\n\n<li>Act in a way that cultivates trust<\/li>\n\n\n\n<li>Make expertise and authoritativeness clear<\/li>\n\n\n\n<li>Provide an appropriate amount of content for the subject<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Links<\/h2>\n\n\n\n<ul>\n<li>Internal link<\/li>\n\n\n\n<li>External link or Outbound link<\/li>\n\n\n\n<li>Backlink or Inbound link &#8211;  This gives positive impact to your website.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Images best practice<\/h2>\n\n\n\n<ul>\n<li>Create a great user experience<\/li>\n\n\n\n<li>Include descriptive titles, captions and filenames<\/li>\n\n\n\n<li>Use descriptive alt text<\/li>\n\n\n\n<li>Optimize for speed<\/li>\n<\/ul>\n\n\n\n<p>Most important is how fast your web page load. A slow web page loading can result to a higher <a href=\"https:\/\/incogneato.ca\/index.php\/2023\/04\/26\/most-common-terms-used-in-digital-marketing#bounce-rate\">bounce rate<\/a>. These are the free tools you can use to help you speed up your web page.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Page Speed Test<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/squoosh.app\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Image Resizing Tool<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Web design<\/h2>\n\n\n\n<p>Make you website  mobile-friendly to make it easier to majority of people accessing the internet. Use <strong>responsive web design<\/strong>, means that the website uses the same code whether the user is on a desktop computer, tablet, or mobile phone. The display adjusts according to the screen size.<\/p>\n\n\n\n<ul>\n<li>Test your website if it is mobile-friendly with <strong>Google mobile-friendly test<\/strong>.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mobile-Friendly Test<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Website structure falls under Technical SEO. A website should be easy to use and navigate. Plan out a Website Structure Tips: Website [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Website Structure - incogneato<\/title>\n<meta name=\"description\" content=\"How website design could impact your search engine ranking and steps to help you in Search Engine Optimization SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/incogneato.ca\/index.php\/2023\/05\/13\/website-design-and-structure\/kxp850\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website Structure - 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